![]() Meanwhile, the "aha!" moment either happens or doesn't in your organization. You get busy, you rationalize that you're doing enough or "more than other companies" (rationalization alert!!), so you keep it on the backburner. Onboarding is one of those things that I always have on my list to do more with. And if you ever try to leave Facebook, you get what I like to call the aha! moment’s nasty sibling, the oh-no! moment, when Facebook tries to guilt-trip you with pictures of your friends who, the site warns, will “miss you” if you deactivate your account." Company officials won’t say exactly what that magic number is, but everything about the site is geared to reach it as quickly as possible. (No need to lecture, Mom.)įacebook has developed a formula for the precise number of aha! moments a user must have before he or she is hooked. ![]() Then it let her choose which of these people she wanted to start getting short status updates from: Details about what a long-lost friend from high school just cooked for dinner. First it asked to look through her e-mail address book to quickly find fellow Facebook users she knew. My mom, a Facebook holdout whose friends finally persuaded her to join last summer, probably had her aha! moment within a few minutes of signing up. ![]() This is an observable emotional connection, gleaned by videotaping the expressions of test users navigating the site for the first time. When a newcomer logs in, the experience is designed to generate something Facebook calls the aha! moment. "Facebook did not invent social networking, but the company has fine-tuned it into a science. Let's hit you with some details on how Facebook views new member onboarding and then talk about the connection after the jump. Your people strategy and Facebook have more in common than you might think.
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